blog
Big and small businesses hire social media managers for 5 reasons
The Top 5 Reasons Why Businesses of All Sizes Hire Social Media Managers
Social media managers work with their business clients to create and promote content on social media sites like Facebook, Twitter, Pinterest, Google+, and Instagram to reach out to more potential customers and spread the word about their products or services. Why would businesses of all sizes hire social media managers? The top five reasons are listed below in no particular order.
1) Branding
A social media manager helps a business define its brand voice and maintain a consistent message across all platforms. They also create content that is not only on-brand, but also engaging and shareable. In other words, social media managers help businesses tell their story and build relationships with customers and potential customers. Many small business owners are uncomfortable promoting themselves online, so hiring a professional to do it for them saves time and stress. The best part? Your budget can be as big or small as you want it to be because they work either by the hour or retainer fee. So if you're just starting out or don't have much money to spend on marketing, social media managers are an affordable option!
2) Reputation Management
A social media manager can help you protect and grow your business's reputation by monitoring what is being said about your company online and responding accordingly. They can also help create and share content that positively reflects your brand. Social media managers are becoming more important for smaller businesses to hire because they provide a cheaper alternative to in-house employees. Hiring a professional will save you the time and money required to train someone new who may not know how to effectively handle these issues on your behalf. You'll also get a lot more done with a professional than an in-house employee because they are dedicated solely to this one task, so there will be no confusion or distractions from other work responsibilities.
3) Customer Experience
A social media manager can help a business to improve its customer service. With a social media manager, businesses can have someone who is dedicated to monitoring and responding to customer inquiries and complaints. This can help to improve the overall customer experience. A social media manager can also provide marketing support by answering questions about products or services that are posted on a company's page. They may also be able to write blog posts or other content that connects with customers in a unique way.
4) Generating Leads
A social media manager can help you generate leads for your business in a number of ways. First, they can help you create targeted content that speaks to your ideal customer. Second, they can help you promote your content through paid ads and organic reach. Third, they can help you grow your social media following by engaging with potential customers. Fourth, they can help you create powerful call-to-actions that encourage leads to take action. Fifth, they can help you track your results and adjust your strategy accordingly. To hire a social media manager or learn more about how to get the most out of your own efforts, contact us today!
5) Sales
A social media manager can help a business by building sales in several ways. First, they can create engaging content that highlights the products or services offered by the business. This content can be shared on the business’s social media channels, which will reach a larger audience and potential customers. Additionally, a social media manager can monitor conversations about the business online and respond to any negative sentiment. This helps create a positive reputation for the business, which can lead to more sales. Lastly, social media managers often have connections with influencers who have large followings and can recommend products from the business. As a result, an influencer post about a product from the company could result in increased sales.
What a Day in the Life of a Freelance Social Media Manager Looks Like
How does a typical day of freelance work for a social media manager look like? And what skills and techniques are necessary to succeed in this position? How can you make sure that your work has an impact on your company’s social media marketing goals? We discuss this and more in today’s article on what a day in the life of a freelance social media manager looks like.
6:00 am - Wake up, check messages
The first thing I do when I wake up is check my messages to see if any of my clients have sent me any updates or requests overnight. Once I've replied to any urgent messages, I take a look at my strategic plan for the day and decide which client social media sites I need to focus on. After that, it's time to get started with work! I usually spend an hour each morning catching up on my other work commitments before moving onto social media marketing activities.
7:30 am - Exercise, then get ready for work
I always start my day with some form of exercise. It could be a quick run around the block or a longer workout at the gym. I find that getting my heart rate up and breaking a sweat first thing in the morning helps me to feel more alert and ready to work. Plus, it means that I can enjoy my work day without feeling guilty about skipping a workout. Once I'm dressed for work, I like to take time for breakfast: whether it's oatmeal, toast with almond butter and banana slices, scrambled eggs on an English muffin (or gluten-free toast), or simply fruit and coffee. 8:00 am - Get to work: In general, my days as a freelance social media manager are fairly laid back. Most of the time they involve checking emails while fielding client requests on Slack.
8:00 am - Start working at my home office
I usually start my day around 8:00 am by checking my email and responding to any urgent messages. Then I'll check my social media accounts to see if there are any new developments or issues that need to be addressed. Once I've taken care of any pressing matters, I'll start working on creating content for my clients. This may involve writing blog posts, designing graphics, or researching new trends. Throughout the day, I'll take breaks to check my social media accounts again and respond to any new messages. Around noon, I'll pack up and head over to the gym for an hour-long workout. Afterward, I'm back at home ready to dive into work until 6:00 pm when it's time to wind down with dinner.
12:00 pm - Get some lunch, take a short break
It's lunch time, which means it's also peak hours for social media sites. That means it's time for a break for this freelance social media manager. After all, managing social media accounts all day can be tiring. Plus, you need to be well-rested to be able to think of creative content ideas and strategies. It's good to take a break every now and then.
Some other things I do during my breaks are checking my emails, taking care of personal tasks, reading blogs/articles that could be useful for future projects or answering messages from potential clients on LinkedIn or Facebook.
3:00 pm - Start emailing clients and setting up meetings
I start my day by emailing clients and setting up meetings. I usually have a few clients that I work with on a regular basis, so I like to touch base with them and see what new projects they have for me. I also like to check in with my network of other freelance social media managers to see if they have any new leads or projects that I can help with. Once I have everything lined up for the day, I get to work! One of the most important things I do is find trending content around a particular topic. After finding content, I need to come up with a plan for how we will execute it across our networks (Facebook, Twitter, Instagram). If there's time before my client meeting at 4:00 pm, then I would either edit videos or articles as needed. Usually, I'll write out a couple tweets or Facebook posts while I'm waiting for an email response from one of my clients. Once my meeting starts, we usually talk about their project needs and determine the best way to implement their social media strategy. During this process, I ask questions about their brand values and try to determine which platforms are best suited for them to reach their target audience. Depending on the project needs and budget constraints, we may decide on an ad campaign or video production rather than just simple text posts.
5:00 pm - Finish current projects and do payroll
You're almost done with work for the day when you remember that you have to do payroll. You finish up your current projects and then get started on calculating how much each of your employees should be paid. After you're done, you send out the payments and then relax for the rest of the evening. You feel great knowing that tomorrow will be an easier day at work because all of your tasks are finished for today.
6:00 pm - Eat dinner with family or friends
For me, dinner time is usually spent with family or friends. We catch up on each other's day, talk about what's going on in the world, and just enjoy each other's company. This is one of my favorite times of day because I get to relax and recharge before starting my work for next day
9:00 pm - Relaxation time before bed
I like to wind down before bed by reading a book. It helps clear my mind and relaxes me so I can sleep well. Sometimes I'll read for an hour, other times only for a few minutes. But it's always a nice way to end the day.